Happy Feet 2006 Warner Bros Internal Promo Binder 37pg Production Marketing RARE. This is an extremely rare piece of internal Warner Bros. Production history created during the pre-release development and global rollout of Happy Feet. What you’re looking at is a 37-page studio-issued promotional and licensing strategy document, produced strictly for internal use by Warner Bros. Consumer Products and international category managers in August 2005, more than a year before the film hit theaters. These pages were used behind the scenes to. Define the film’s core identity and messaging. Establish character personalities, attributes, and brand language. Guide global marketing, theatrical strategy, and licensing decisions. Align partners across food, retail, electronics, travel, publishing, and more. This material was never intended for fans or the public. It was circulated internally among. Brand and promotional partners. &####128196; Notable contents include. Early film positioning and messaging before final public marketing. Detailed character breakdowns with studio-approved traits and tone. Internal descriptions of how characters should be perceived and used. Marketing and promotional objectives tied to revenue and licensing. Approved partnership categories and brand alignment strategy. Early theatrical marketing timelines and rollout strategy. Original studio layouts, graphics, and reference imagery marked for internal use. Why this is significant & valuable. Represents the business and creative side of a major animated feature. Shows how a blockbuster film is engineered as a global brand. Captures pre-release decisions that shaped how audiences experienced the movie. Comparable materials are usually destroyed, archived, or never leave studios. Complete multi-page examples like this are exceptionally hard to find. This is the kind of artifact sought after by. Serious Happy Feet super fans. Animation & film historians. Media, marketing, and licensing professionals. Pages are clean, legible, and complete. ? This is authentic behind-the-scenes studio material, not a press kit, not a souvenir, and not a reproduction.